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DanAds
Launched 2013, DanAds is an adtech company that provides publishers a fully automatic self-service ad desk. The platform allows the advertisers to book, pay and follow campaigns in both digital and print, open 24h. The platform is a white label solution fronting the publishers’ brand. DanAds has as customers important players such as Bloomberg, Hearst, Dish Media, Truecaller, Philips, Klarna, Hulu, TripAdvisor and Spotify.
Sector
Martech
Business Model
B2B SaaS
Headquarters
Stockholm, Sweden
Fund/Vehicle
Ventures Fund I
Entry
2020
Status
Current
Website
Danads.comRationale
The online advertising market is dominated by a handful of platforms that capture most of the value. DanAds changes that. Their automated, cloud-based technology creates a direct connection between publishers and advertisers, giving publishers a greater share of ad revenue and giving advertisers of all sizes a transparent alternative to Big Tech.
As digital advertising continues to grow as a share of total marketing spend, the publishers who can offer a direct, self-serve channel will be best positioned to capture it. DanAds builds that infrastructure.
Wellstreet invested because of our deep background in e-commerce and B2B SaaS, and genuine conviction that DanAds sits at the centre of where this market is heading.
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