Guests: we offer “Guest Passes” with the aim of inviting and giving back to the startup community. We also use these to validate deal flow and make it an opportunity to demonstrate our proactive approach.
Support: we also leverage the partnership to support key strategic events and initiatives, such as the opening of our Hub in Gothenburg or when we curated a Launchpad Event for underrepresented founders through our partner initiative Shift.
Benefits: because participants are our portfolio companies or companies that we are looking into making an investment in, we can curate the content to a very high degree and make it relevant “now” at all stages of growth.
Competitive advantage: through Google for Startups, we give our companies the best chance of success - it's a competitive advantage, giving them access to mentors and an international network.
Network access: our events allow us to bring the best of our network together with all our portfolio companies and the community.
Method: each event comprises a collection of sessions: workshops, fireside chats, technical training and mentoring 1-on-1s.
Access to Google offerings: we also promote and encourage our portfolio and entrepreneurial network to attend Google’s open calls (Google Startup School Sessions, Google Sales Academy, Applications to Google Incubator and Accelerator programs, Lectures etc).
- Sales Academy
- Product & Tech Lab
- Industry Roundtables
- Marketing & Growth Lab
- One-to-one mentoring & office hours
- Founders Lab & Leadership Training
- Commercialisation & Sales Masterclass
It was impressive to hear a person talk about a business he does not know at all and still is able to say so many good things. Greg gave us confidence to try a few new things.
Google Launchpad is a great format for ensuring continuous insights, inspiration and food for thought on the growth journey. The recurring opportunity to focus on different aspects of a growing business under the guidance of experienced mentors and together with other founders is very valuable.
The Google for Startups days have been highly useful for us and the different types of sessions has made it relevant across our organisation with team members from different levels and functions participating. I personally especially enjoyed the assigned mentorship sessions.
I believe the Google Sales Academy training was one of the best group sessions we have had. Previous to this the best sessions have been the 1-on-1s. Sales process is very interesting and also complex and less intuitive from my background. I believe it was really great!
The open day was a unique experience when we shared what our partnership with has to offer to our community. Leaders from both Wellstreet and Google presented the plans for the program and Lead Mentors from Google's European pool and from our network gave us a taste of the startups access.
Google for Startups is Google’s initiative to help startups thrive across every corner of the world. It provides the best of Google's products, connections, and best practices to enable startups to build something better. Google is a thought leader when it comes to building and scaling products and businesses using the most advanced technologies. When you join the Google for Startups partner network, you join a community of accelerators, co-working spaces, funds, and startup ecosystem-focused organisations working to help entrepreneurs all around the world.