Future of Retail

Back to portfolio

Future of Retail

Future of Retail has built FoR Open Trade, an ecosystem that solves one of retail's fundamental problems: the uneven distribution of risk between suppliers and retailers. With FoR Open Trade, suppliers retain ownership of their products until they sell in-store, freeing up capital for retailers while giving suppliers faster payments and broader shelf exposure. The platform combines legally binding trade contracts, a payment solution, and real-time analytics in one, enabling a smoother, more profitable, and more transparent collaboration across the entire retail chain.

Sector

E-commerce

Business Model

B2B SaaS

Headquarters

Gothenburg, Sweden

Fund/Vehicle

Ventures Fund I

Entry

2020

Status

Current

We have selected the very best from the consignment warehouse concept but built a digital commerce platform and a payment system, which together with a developed agreement package creates a unique service in the market today. By working with our system, we create improved liquidity, smoother cash flow and increased sales on all levels because we enable commerce with a broader assortment and collection in a unique, safe and secure way for all involved parties, says Founder, Ola Levin.

Future of Retail

"Future of Retail creates the trade of the future and synchronises all elements in the supplier and retail chain for the best service to the end customer. That is actually why we see it as a brilliant solution. When the end customer has better experiences, suppliers and resellers sell more"

Armando Coppola

Partner & Fund Manager

No items found.

Let's talk

If you’re building early and want involved partners, you can reach out through a short form. We ask for a brief description of what you’re working on and any relevant links.

Every submission is read by the team. If it’s a fit, we’ll follow up directly to continue the conversation.

Start your pitch
Jessica Rameau having a conversations with a man