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Future of Retail
Future of Retail has built FoR Open Trade, an ecosystem that solves one of retail's fundamental problems: the uneven distribution of risk between suppliers and retailers. With FoR Open Trade, suppliers retain ownership of their products until they sell in-store, freeing up capital for retailers while giving suppliers faster payments and broader shelf exposure. The platform combines legally binding trade contracts, a payment solution, and real-time analytics in one, enabling a smoother, more profitable, and more transparent collaboration across the entire retail chain.
Sector
E-commerce
Business Model
B2B SaaS
Headquarters
Gothenburg, Sweden
Fund/Vehicle
Ventures Fund I
Entry
2020
Status
Current
Website
Futureofretail.seWe have selected the very best from the consignment warehouse concept but built a digital commerce platform and a payment system, which together with a developed agreement package creates a unique service in the market today. By working with our system, we create improved liquidity, smoother cash flow and increased sales on all levels because we enable commerce with a broader assortment and collection in a unique, safe and secure way for all involved parties, says Founder, Ola Levin.
"Future of Retail creates the trade of the future and synchronises all elements in the supplier and retail chain for the best service to the end customer. That is actually why we see it as a brilliant solution. When the end customer has better experiences, suppliers and resellers sell more"

Partner & Fund Manager
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