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Hyber

Hyber is a B2C rental platform for short use, long life cycle children’s clothes. With Scandinavian top brands such as Polarn O Pyret, Thule, Treton, Reima, Babyshop available on the platform. The rental model is a growing consumption habit among urban millennial families, concerned with reducing consumption, costs, and increasing flexibility, convenience and space. *Part of seed assets transfered from Wellstreet Partners in connection with first close of Ventures I
Sector
E-commerce
Business Model
B2C SaaS
Headquarters
Stockholm, Sweden
FUND/Vehicle
Ventures Fund I
Entry
2020*
Status
Current
Website
Hyber.com

Rationale

The global ethical fashion market size will grow from $7.57 billion in 2022 to $8.17 billion in 2023 at a CAGR of 8.0%. The market size is expected to grow to $11.12 billion in 2027 at a CAGR of 8.0%. Wellstreet is experienced in e-commerce, digital brands and pushes for convenience in consumer lifestyle. Wellstreet also focuses highly on sustainability and the industry has great growth potential.

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