Launched in 2014 ICIW is a sports fashion brand with origins in CrossFit focused on quality and design, providing limited edition fitness apparel. The company utilizes highly effective online and social media marketing strategies, featuring limited editions and constant new product “drops”. ICANIWILL started as a post-it note on a bathroom mirror and is today a well-known workout brand for both men and women. ICANIWILL develops, manufactures and sells high-quality apparel with its own distinct design. The company initially sold its products solely through its own webshop with marketing through social media. Today the company has co-operations with well-established retailers like Stadium, SATS, nelly.com and other big retailers. *Part of seed assets transfered from Wellstreet Partners in connection with first close of Ventures I
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