Match2One
![Match2One](https://cdn.prod.website-files.com/6409b6df2b71f3fef571083d/6412dc663ef4141e420d5dd0_5f3d0b864e4323f77ae49cf3_1-16.png)
Rationale
Marketing departments are now completely dependent on technology to increase the measurability and automation of their marketing and digital advertising. Today, a significant marketing budget is now spent online, 56% in 2022. This investment is a great match because Wellstreet has extensive experience in e-commerce and understanding of the challenges facing publishers around automation and monetization. Wellstreet’s focus on creating customer experiences leveraging the newest technologies makes this a perfect fit for Wellstreet.
Success factors
Result
Wellstreet came into this company in a moderate position in December 2017. The company was performing well by 2021, all shareholders therefore felt that the timing was right for the sale of Match2On. Through a thorough and structured process, the company found a new home in Verve Group and this transaction was a success. With Verve Group as a new and strategic owner the company is better equipped to meet the demands and needs of the future martech market.
![](https://cdn.prod.website-files.com/6409b6df2b71f3fef571083d/643a992d614670b35031e76a_Match2One1.png)
![](https://cdn.prod.website-files.com/6409b6df2b71f3fef571083d/643a9931dee4495992c0cb50_Match2One.png)
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