Marketing departments are now completely dependent on technology to increase the measurability and automation of their marketing and digital advertising. Today, a significant marketing budget is now spent online, 56% in 2022. This investment is a great match because Wellstreet has extensive experience in e-commerce and understanding of the challenges facing publishers around automation and monetization. Wellstreet’s focus on creating customer experiences leveraging the newest technologies makes this a perfect fit for Wellstreet.
Wellstreet came into this company in a moderate position in December 2017. The company was performing well by 2021, all shareholders therefore felt that the timing was right for the sale of Match2On. Through a thorough and structured process, the company found a new home in Verve Group and this transaction was a success. With Verve Group as a new and strategic owner the company is better equipped to meet the demands and needs of the future martech market.