Back to portfolio
Y/ELM+
Y/ELM+ is a horseback riding safety and protection brand based in Stockholm, Sweden. Founded in 2021, Y/ELM+ focuses on creating leading-edge rider safety solutions through technology and materials-based innovation — enabling enhanced rider performance via its signature modular, modern designs.
Sector
E-commerce
Business Model
B2B2C
Headquarters
Stockholm, Sweden
Fund/Vehicle
Ventures Fund I
Entry
2022
Status
Current
Website
Yelmprotection.com"The lack of innovation in the riding category is striking, and the need to raise the bar for safety and comfort for the new generation of riders is urgent. We aim to do that." - Erik Lidén Co-Founder & CPO
Rationale
Y/ELM+ is really at the intersection of technology, safety and design, delivering next-generation products via a D2C first approach. They have assembled a state-of-the-art product platform and have created a really strong brand that speaks to up-and-coming riders who are challenging the status quo. We are really excited to be supporting such an experienced team at the forefront of the horse-riding industry.
Other companies
.webp)
.webp)
Let's talk
If you’re building early and want involved partners, you can reach out through a short form. We ask for a brief description of what you’re working on and any relevant links.
Every submission is read by the team. If it’s a fit, we’ll follow up directly to continue the conversation.
