Y/ELM+ is a horseback riding safety and protection brand based in Stockholm, Sweden. Founded in 2021, Y/ELM+ focuses on creating leading-edge rider safety solutions through technology and materials-based innovation — enabling enhanced rider performance via its signature modular, modern designs.
"The lack of innovation in the riding category is striking, and the need to raise the bar for safety and comfort for the new generation of riders is urgent. We aim to do that." - Erik Lidén Co-Founder & CPO
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