A new phase for Gamifiera with an investment round

The 11.5 MSEK seed round is led by Quiq Holding and Wellstreet
December 10, 2021
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A new phase for Gamifiera with an investment round

Gamifiera is a SaaS platform powering enhanced loyalty programs for leading Nordic retailers and has been part of our portfolio for a while. Founded by former executives from Webhallen, a leading electronics and entertainment retailer in Sweden, Gamifiera is evolving the traditional loyalty program paradigm to build deeper relationships based on emotional and social needs and desires. In contrast to the current model which focuses on immediate, conversion-based KPIS and rewards deal-seeking behaviors detrimental to long-term goals, Gamifiera incorporates elements from gaming, social networking and online communities to create sticky experiences that inspire and motivate shoppers. 

Gamifiera CEO Wilhelm Sporrong

“Loyalty programs simply have not evolved to address the needs and wants of today’s consumers, both on and offline. Gamifiera is changing that by incorporating elements of social networking and gaming  - both areas with huge, passionate, dedicated communities,” said Wilhelm Sporrong, Gamifiera Co-founder & CEO. “With tools to make shoppers feel more connected and emotionally satisfied, we are empowering retailers and e-commerce sites to deepen their customer relationships and win bigger shares of hearts, minds and wallets.” 

Wellstreet is a proud investor of Gamifiera since 2019 and the startup has just entered a new growth phase. Today they announced the closing of an 11.5 MSEK ($1.3 million USD) seed round from investors including Quiq Holding, Wellstreet Ventures Fund, Strategen förvaltning AB and Bendik Cavallin. The funds will fuel the company’s expansion plans, including aggressive recruitment of development talent and expansion into international markets. 

“Loyalty programs have been yielding disappointing results for decades. Gamifiera’s founders know what’s wrong and they’ve built a platform to fix it. Retailers can give their fans a space on their website where they can be rewarded for content and other contributions beyond spend that, in the long term, will drive sustained growth, and as a SaaS solution, it can easily be added to existing programs, so there’s nothing to lose,” said Daniel Johnsson, CEO of Quiq Holding.

Confidence in that your service is key to changing the industry and hard work to make that happen pays off. Following this company closely, we at Wellstreet have the conviction that we’re backing the right choice.

“We are delighted to continue to support Gamifiera in their growth and expansion, and are humbled by the investors joining us in this round. Gamifiera are at the forefront of customer experience and loyalty and are representative of the solutions that will power the e-commerce stores and brands of the future,” said Jessica Rameau, Partner and Fund Manager at Wellstreet