Venture Capital Investments

Wellstreet isn’t your average investment company.
We provide capital and so much more.

We champion Nordic innovation and the entrepreneurs who are driving positive disruption, creating sustainable value for their ecosystems and building a better future, profitably. As entrepreneurs ourselves, we are obsessed with customer behavior. We are driven by the revolutionary changes that have shifted customer expectations when it comes to their everyday experiences.

Seek Investment?

This is what WE look for:

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Founding Team

A strong founding team is key to building a successful company. It may begin with a great idea and vision, but it is people and execution that make it come to life. Commitment to the project skin in the game, and a plan to attract and retain competence is crucial.

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Leveraging disruptive technologies and processes to optimise key parts of the value chain, increasing efficiency to serve new customer expectations that have so far outpaced incumbents’ capacity to deliver.

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Opportunity to Scale

Does the product or service remove physical barriers or increase transparency? Is there a uniqueness or advantage with timing to market or global opportunity? Does the business give access to new customer segments to fulfill emerging needs?

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Simple buy and sell business models are outdated and replaced. Using technology and digitalisation to enhance value propositions and disrupt verticals is how you build financially sustainable companies.

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All investments need to be incrementally improving their value chain. The product or offer will make the company’s part of the value chain net positive compared to the status quo.

We focus on the Nordics and want to build companies that can generate revenue early, and help founders build sustainable businesses by providing real value to their customers through the experience they gain at Wellstreet.

Wellstreet plays the role of helping entrepreneurs grow and rise to the challenge. We put their ideas into products and then convert the products into companies.

We also help those companies to get the basics right and start earning money. We take great pride in the fact that Wellstreet Ventures-backed startups launch fast, have viable business models and earn money within their first year after launch. Furthermore, our role is to find the next home for these wonderful companies.

We, therefore, play a crucial role in the funding ecosystem, connecting companies to the best-suited source of growth capital.

This is What You Get

This is where you are

Selection Process


Mostly pre-revenue and often pre-product (credible MVP in place)

Geographical focus:

Target the Nordic or European market, with expansion plans


If not based at, be frequently visiting and working from The Factory, since this has shown to be a big differentiator in previous investments


Wellstreet Ventures wants to hold a >10 % stake and a board seat where asked for. Wellstreet are in favor of strong founder-friendly SHA, where one (i.e. Wellstreet) or more investors are needed for majority decisions


Looking for companies that will generate revenue (even if small) from day 1, and that could break even within 18-24 months


The company’s next biggest challenge is something we can support them with, because we have the skills, expertise, resource or network to do so. We are the right investor when they need something we have succeeded in before


We are looking for founders who understand their strengths and weaknesses, who ask for help, and who are looking to work with people who make them smarter.


Overall, we are industry agnostic. Our currently active fund is looking for Fintech, Regtech, Insurtech and businesses with enhanced usage of blockchain and AI, but we also accept pitches from other verticals. Our team’s very interested in Greentech, Femtech, Martech, Ecommerce, Healthtech, Cleantech and Circular Economy.

This is why you choose Wellstreet Ventures

Perfect Fit

Built for entrepreneurs, by entrepreneurs, the approach we have for our investments go beyond “just another incubator, accelerator or Venture Capital”. We are somewhere in between, with 2 formal initial programs, one in partnership with Google for Startups and the other with AWS, and later supporting the growth to scale up size. Our purpose is to ensure that, once the founders finish our program, they are equipped with the mindset, tools and skills to succeed.

Rather than just giving them one-time access to experts to help them solve their current challenges, we aim to go one step further and make sure they have the strategy, methods, support network and discipline to problem-solve and think differently moving forward: executing on their vision, delivering value, while striving for operational excellence.

This is what you get

The Benefits

By the end of the program, the startups will have reached:


Be equipped with leadership skills and a growth mindset


Have a strong support network, and a core team with the key skills and experience they need to succeed

Product ready:

Have reached proof of concept, with a handful of early adopters
in their target market

Market ready:

Have version 1.2 of their product or service ready for commercial launch


Have a plan for the next 24 months, with a strategy as to how to fund that plan

Funding ready:

Have a business ready to receive next stage professional investment

This is how your company will grow

Our Values

Always learn

Analyse, iterate & try again. Get out of your comfort zone, let others teach you and strive to improve

Be purposeful and thorough

Collect information and document processes. Set your intention, apply discipline, systematically


Use, build & broker partnerships. Nurture & facilitate them, collaborate

Communicate Frank

Openness, Honesty, Transparency, Efficiency. Share your failures and celebrate your successes

Forever Forward

Be the change you want to see. Be pioneers, take risks. Be bold go where no one has gone before

Ready to pitch us?

Want to know what to include in a pitch deck? Check out our pitch deck best practice story; "Pitch like a pro".


Investment references

Being a part of the Wellstreet community has enabled us to move faster by exchanging both ideas and capabilities and we consider Wellstreet as a valuable partner in supporting our rapid growth journey.

- Isvan Beres, Co-founder and CEO of DanAds

Wellstreet brings a great mix of insights, experience, network and hands on approach. Although we are only just getting started together there has already been significant impact.

- Anna Nordström, Co-founder and CEO of Pixery

Wellstreet has provided us with unprecedented support and resources, beyond the terms of our partnership. Partnering up with Wellstreet you don't just get one-star player, you get the whole team. We knew how to create the product, they knew how to build the business. Together we're now changing retail.

- Douglas, Co-founder and CEO of Hyber

Wellsteet has given us invaluable support in our quest to make registrations easy. With daily access to expert knowledge in a range of fields, the help from Wellstreet has been a critical piece in our rapid growth.

- Kristoffer, Co-founder and CEO of