Anatomic Studios

We’ve invested in Anatomic Studios because the team is offering a completely new shopping experience to customers normally perceived as patients buying a medical product. By putting the user at the center of the design and ordering process, producing on demand and sustainably beautiful and personalised accessories, and applying principles from fashion and online retail, Anatomic Studios is disrupting the supply chain and delivery of the very traditional prosthetics sector.

The growth rate of the prosthetics market is approximately 3-5% with a moderate volume growth, stable pricing, and a positive product mix (increased penetration of high-end innovative products). The industry incumbents are struggling to offer new digital interactions and user journeys for a tech savvy and highly engaged modern user, leaving a huge opportunity open. Wellstreet has extensive experience in e-commerce and supporting D2C consumer brands in fashion and online retail. Anatomic Studios falls well within Wellstreet's mission to invest in companies leveraging disruptive technologies & processes to optimise key parts of a value chain in traditional sectors, to serve new customer expectations that have so far outpaced incumbents’ capacity to deliver.