The global prosthetics and orthotics industry has evolved technologically, reaching a market size estimated at USD 9.2 billion in 2019. The existing players focus on functionality and the value of bringing mobility and independence back to patients. However, the industry approach in terms of prosthetic appearance, offering products that are supposed to fit a wide range of people, ends up not properly meeting individual needs and characteristics and is a common reason for adaptation and acceptance issues among prosthetic users.
Going in the complete opposite direction, Anatomic Studios creates highly personalized fitting and cosmetic solutions. This disruption of the prosthetics industry has been possible thanks to the company’s extensive research and development work, and the inclusion of the client in every step of the development process.
Anatomic Studios works at the intersection of design, fashion, and 3D-technology, transforming assistive devices into personal fashion accessories that aim to empower and inspire users to wear and show off their prosthesis with pride. The clients can wear different 3D-modelled covers depending on the occasion and even matching with their outfit.
The very first solution was designed and 3D-printed for a 19-year-old girl in 2015 and rewarded by Region Skåne when they came across the story. In 2016 the company was founded and soon caught the attention of other amputees wanting to know more about the new cosmetic option for their prostheses. Founders Emelie Strömshed, designer and engineer with specialization in product development and 3D-printing, and Christian Veraeus, a prosthetist with 15 years experience of working clinically with amputees, saw the business journey bloom with high demand, leading even to an unusual request to show their product to King Carl XVI Gustaf in 2017 when he was visiting Malmö. Today, Anatomic Studios is available for prosthetic users in dozens of orthopedic clinics in Europe and primarily Scandinavia.
With ever growing demand and seeking to offer this solution to amputees beyond Sweden and the Nordics, Anatomic Studios just closed an investment round of 4.5 MSEK with the participation of Wellstreet Ventures Fund I, the Helsingborg-based tech company Edument. Other investors to complete the round and a vast network of competencies include Queen Invest, Thomas Koch, engineering visionary, who formerly worked with Koenigsegg Automotive and Blackwing airplanes, as well as the seasoned angel investors Mette Gross and Pål Svensson.
- We’ve invested in Anatomic Studios because the team is offering a completely new shopping experience to customers normally perceived as patients buying a medical product. By putting the user at the center of the design and ordering process, producing on demand and sustainably beautiful and personalised accessories, and applying principles from fashion and online retail, Anatomic Studios is disrupting the supply chain and delivery of the very traditional prosthetics sector. - says Jessica Rameau, Partner & Fund Manager at Wellstreet.
The covers are a personal lifestyle product developed either as semi-customized collections, with different designs and colors to choose from, or fully customized, with the customers’ ideas and inspirations. With the new fuel in the tank, the founders aim to apply this first investment round to automate workflow and prepare for a broader launch to meet the rise in demand from both users and clinics globally.
- We are excited to be able to take prosthetic fashion globally and continue developing our e-commerce and 3D-technology platform, creating a whole new shopping experience for our customers. We look forward to hearing more clients telling us how their cover has changed the way they view their prosthesis and interact with the world, says Emelie Strömshed, co-founder and creative director of Anatomic Studios
Anatomic Studios are planning a major global rollout by the end of 2020.