There are many other football training apps available, which proves that the potential of the global market is huge for such a non-digitilized industry. The uniqueness of BallersApp lies on the quality of the training, along with the community aspect and the ability to upload highlights. This gives it great potential in social media apps, for the younger audience. The founder has been able to leverage his network to create unique content and has used the content to create great traction on social media within the young target audience. Wellstreet’s contributes with great network of experts to support technical growth and extensive experience on creating customer experience fit for the expectations and needs of a digital consumer.