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Brink Commerce
Brink Commerce is a MACH-certified, composable eCommerce platform built on a fully headless, serverless infrastructure. Its API-first architecture gives retailers and brands the flexibility to build on top of their existing tech stack, CMS, PIM, ERP, payments - without lock-in, while auto-scaling infrastructure handles high-traffic campaigns and product drops without performance degradation.
Sector
E-commerce
Business Model
B2B SaaS
Headquarters
Stockholm, Sweden
Fund/Vehicle
Ventures Fund I
Entry
2020
Status
Current
Website
Brinkcommerce.comAt Daniel Wellington, we experienced firsthand how important it is to have systems and infrastructure that scales globally, not just on paper but in reality. After working over two years developing this new tool, we strongly believe our approach is the best practice for designing e-commerce platforms in the future. We see our serverless approach as the next natural step in the evolution of eCommerce platforms, says CEO Kristian Tysander.
Rationale
The platform serves D2C brands, B2C retailers, and B2B wholesalers, with a growing focus on established retail brands looking to modernise legacy commerce infrastructure rather than rebuild from scratch. Brink is MACH Alliance certified and is increasingly positioning itself around agentic commerce, building the architectural foundation for AI-driven buying experiences.
Let's talk
If you’re building early and want involved partners, you can reach out through a short form. We ask for a brief description of what you’re working on and any relevant links.
Every submission is read by the team. If it’s a fit, we’ll follow up directly to continue the conversation.
