Gamifiera is a SaaS platform powering enhanced loyalty programs for leading Nordic retailers and has been part of our portfolio for a while. Founded by former executives from Webhallen, a leading electronics and entertainment retailer in Sweden, Gamifiera is evolving the traditional loyalty program paradigm to build deeper relationships based on emotional and social needs and desires. In contrast to the current model which focuses on immediate, conversion-based KPIS and rewards deal-seeking behaviours detrimental to long-term goals, Gamifiera incorporates elements from gaming, social networking and online communities to create sticky experiences that inspire and motivate shoppers. *Part of seed assets transfered from Wellstreet Partners in connection with first close of Ventures I
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