Sisterly Tribe

Sisterly Tribe is a Swedish brand founded in 2020 where well-being, sustainability, and sisterhood are in focus. Behind the company is the founder Kristin Hars, former CCO at Bubbleroom with over 15 years of international experience within the fashion and retail industries. The brand has received great interest from customers around the world and has experienced growing pains. Just over a year after the start, sales have skyrocketed, both through its own e-commerce, as well as via external partners such as yoga studios.
Business Model
Gothenburg, Sweden
Ventures Fund II


"I am proud and excited to join forces with Wellstreet to help build Sisterly Tribe into a successful global brand. With the new capital, we will be able to recruit more people, increase brand awareness, and expand our product offering." - Kristin Hars, founder Sisterly Tribe

"Kristin is a textbook example of a driven entrepreneur who is passionate about sustainability and obsessed with customer experience. She single-handedly has managed to build a successful brand from her home. We look forward to being a part of Sisterly Tribe's continued success journey." - Jessica Rameau, Partner & Fund Manager at Wellstreet.

Sisterly Tribe has moved its head office to the newly opened startup hub Wellstreet & Friends in central Gothenburg in connection with the investment.

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