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Sisterly Tribe
Sisterly Tribe is a female-founded Scandinavian activewear brand built on the intersection of minimalist design, functionality, and responsible production. Founded by Kristin Hars, former CCO at Bubbleroom, the brand creates elevated essentials designed for the studio and everyday life, spanning a full range of activewear, loungewear, and accessories, all produced ethically and sustainably.
Sector
E-commerce
Business Model
B2C
Headquarters
Gothenburg, Sweden
Fund/Vehicle
Ventures Fund II
Entry
2023
Status
Current
Website
Sisterlytribe.com/"I am proud and excited to join forces with Wellstreet to help build Sisterly Tribe into a successful global brand. With the new capital, we will be able to recruit more people, increase brand awareness, and expand our product offering." - Kristin Hars, founder Sisterly Tribe
Rationale
The brand has earned coverage in Vogue Scandinavia, Forbes, InStyle, SheerLuxe, and Grazia, and has built a strong international following with a presence across Europe, the US, and the Middle East. It ships globally from warehouses in Sweden and the US.
Sisterly Tribe sells direct-to-consumer via its own e-commerce platform and operates a wholesale programme for retail partners, underpinned by a community-first brand identity that extends to events and a self-care-focused editorial blog.
"Kristin is a textbook example of a driven entrepreneur who is passionate about sustainability and obsessed with customer experience. She single-handedly has managed to build a successful brand from her home. We look forward to being a part of Sisterly Tribe's continued success journey."
Partner & Fund Manager
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Let's talk
If you’re building early and want involved partners, you can reach out through a short form. We ask for a brief description of what you’re working on and any relevant links.
Every submission is read by the team. If it’s a fit, we’ll follow up directly to continue the conversation.
