X Shore
Rationale
In the evolution of an industry that has remained steadfast in its traditions, for better or for worse. With new technology and innovative research, smart design and sustainable materials, X Shore embraces the long tradition of maritime craftsmanship while discarding the dirty institution of fossil fuels. Wellstreet is proud to be crossing oceans with X Shore. As an early investor, we were able to see the early sprouting of a well-thought out business that strives to care for our environment while providing means to enjoy it. We trust that their future looks bright because of the team they have assembled, with outstanding names such as Oscar Fors, former president of Northvolt, as COO and Jenny Keisu as CEO, a well known figure in the greentech scene. She has pushed for implementation of the United Nations’ Sustainable Development Goals from different perspectives and now drives the change in the motorboat industry. The duo has already expanded the X Shore’s brand recognition to most of Europe and is currently reaching the American market.
Success factors