Wellstreet Journal - November 2022

Dear friends,


Welcome to the Wellstreet Journal! 📰 Read here some updates about our activities and our portfolio. We also share some external news that caught our eye and reports that got us thinking. We hope the snow only inspired you to stay inside and work on your end-of-year targets!🎯 It’s now a straight line to 2023 so let’s go!

🔔 In November, Wellstreet offered two training events to the portfolio companies. The first was a marketing breakfast event we provided with our friends at Ingager and it was focused on everything you need to know about TikTok and best practices for success on the platform. The second was an international growth training dedicated to companies entering the German market facilitated by our partner Google, who shared all their juicy insights on the German consumer online.  🙌

In Stockholm, Caroline represented us at Realtid’s ESG Day to share some of Wellstreet’s work when it comes to preparing our portfolio companies for upcoming regulation and market expectations on sustainability. She was also at the SweFinTech Day at Nasdaq. In Gothenburg, Jessica attended the Nordic Women in Techs Awards and Caroline was at the Chalmers Days of Entrepreneurship. And in Finland, Evelina attended Slush! Although this is still the best startup/investor conference, the queues to the ladies' rooms are still much shorter than the men’s… There’s still a lot of work to be done on the route to a more equitable world. 💪


🔔 Wellstreet has recently added a few names to the team page and we are all excited about the new faces joining us. In November, we appointed the new Head of Investor Relations, a job now in Mikael Magnusson's hands. His unique network puts him in a strong position to represent us in the investor community.

Mikael opened up and told us about his career path and personal experiences. You can learn more about him too! 👀

Portfolio News

🛒 Brink Commerce clients had the best Black Friday possible:  0% downtime and large numbers proving their headless service is the best partnership an ecommerce can have! 🔥Talking about it, one more global lifestyle brand now uses a new composable commerce ecosystem with Brink Commerce API as the foundation: Axel Arigato! They are a big customer and the partnership's disclosure comes together with the announcement of many other collaborations: with Cavour,  Y/ELM+ Protection and Happy Socks! 🚀

🐎 Our latest addition to the portfolio released huge news! Y/ELM+ presented Ebba Danielsson as their new Core Ambassador & Pathfinder! The teenage equestrian sports star has a lot to be proud of: from a victory at a Grand Prix in Germany to top placements in various competitions. Just recently, she won a class at the Falsterbo Horse show, where she beat some of Sweden’s leading professionals at the young age of 16. In other news, Y/ELM+ announced their collaboration with Brink Commerce (like mentioned above) for their e-commerce platform and Fulcop, market leaders of equestrian and outdoor sports, for their product development.

♻️ “The last thing the planet needs is black week and cheaper gas” - That’s what Hyber’s CEO Olivia Rothschild said in a guest article on Göteborgs-Posten written together with Matsmart Nordic Manager Josefin Fridstrand.

🦿 This month, Anatomic Studios went to Germany to participate in Formnext, the world’s largest 3D-printing and digital manufacturing trade fair. They explored innovations, new materials and technologies and brought back home knowledge, inspiration and connections – all to continue to offer superior products to their growing community.

🏆 Apart from signing one more big customer with Rogers Sports & Media, DanAds was listed among the top adtech startups by two lists: Dealroom.co and Breakit!😮

🏘️ Habity made the news this month! Since the end of October, the company has been offering private individuals help with the entire housing transaction, meaning that you can even skip the step of using a broker, which is a welcome relief for a lot of buyers in this economic climate 😌🤗 Plus, they made a great hire with the new CTO, Per Jonsson.

🛥️ X Shore has a commitment to sustainable solutions from all angles, so they were invited to two global forums, COP27 and Bloomberg New Economy Forum! Follow them to learn more about their pioneering efforts in this space. 💚

Portfolio News

🔍 Enable Banking is joining the world's largest banking community! Through the integration with the Temenos Banking Cloud, their connectivity engine will integrate with the world's largest set of composable banking services without any hiccups – a step that consolidates Enable Banking’s position in the ecosystem. Also leveraging open data, eTasku Solution is now making it simple for business owners and accountants to keep track of receipts, invoices, and other bank statements through Enable Banking’s service.

💡 Rickard Nilsson, Director of Strategy & Growth at our portfolio company Esgaia, wrote this great article about the influence of institutional investors and the role of collaboration.

🙋 Maintract’s co-founders Christoffer Nilsson and Ludvig Lejon went to Copenhagen to present the company in front of 200 investors in a pitch event. Maintract’s cutting-edge contract management platform impressed the Danish market. Well done!

⬥ Capgemini released the 2022 World Report Series about Payments and it indicates that the future of payments lies in better serving the clients, particularly the underserved SMBs, with limitless market potential. 💳

⬥ AI-generated art is hitting the headlines and inviting discussions about what it means for artists, consumers, and creativity in general. Is this a future we want to see? Share your thoughts with us. 🎨

⬥ Investors have been talking more and more about the impact their investment has on the world. This Forbes article highlights the actual market potential that DE&I has to offer. 💸

⬥After a hectic month where Twitter was constantly on the news, this insightful LinkedIn post on creating a great culture in a company caught our eyes, a great concise alternative to the author’s longer article on the topic. 🗣️

⬥ The UK Stewardship code is an initiative by the Financial Reporting Council to help drive improved stewardship and reporting by investors and they just released the Review of Stewardship Reporting 2022. 🪆

Help our companies grow their fantastic teams and get in touch if you know anyone who could be a great fit for any of these roles. 💻

Aura Cloud is looking for a Customer Success Manager for the Nordics.

Brink Commerce is hiring for an Operations Manager - or are they? 🤣

DanAds always has excellent openings. They are now looking for a Solution Engineer - in North America and a Solution Engineer and a Customer Success Manager in Stockholm.

Maintract is growing fast now. They need a Fullstack Developer and a Junior Sales.

X Shore is always looking for talents!

Zalster is growing and constantly evolving. They are looking for a new CEO to drive the company to new heights!

That’s all from us for now.

Share with us your reflections on 2022 and aspirations for 2023 by reaching out to us at contact@wellstreet.vc 😉

The Wellstreet Team