Wellstreet Journal - November Edition

Welcome to the November Wellstreet Journal! Come with us for this edition’s adventures!
November 23, 2021
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Wellstreet Journal - November Edition

Welcome to our Journal, where we share Wellstreet’s updates, and all things tech and startups we’ve read and think are worthwhile for you to see too. It’s time to start taking vitamin D 💊, so take yours and come with us for this edition’s adventures!


🔔  Congratulations to the Skillbreak team on closing an investment round and starting a new growth phase 👏 The knowledge-sharing company has just introduced new investors such as Google designer Mimmi Thorneus and Soundtrap founder Fredrik Posse. Founder and CEO Matilda Hannäs shared her plans for this cash injection and how Skillbreak’s platform transforms artists’ and creators’ ability to connect with the audience through Di Digital

🔔 We invest in early-stage startups and love watching them grow. So it’s hard to contain our joy when we see them make it on a hot scaleups list, like ICIW and DanAds, featured in Breakit’s list! Way to go, teams!🤩

In other News...

🏆 Congratulations to team DanAds on winning the Best Publisher-Side Data Platform title awarded by The 2021 AdExchanger Awards! 👏 You can hear what Anders Borg, Chairman of the Board at DanAds and Sweden's former Minister of Finance, shared in an interview on the DiTV about the post-pandemic economy and DanAds’ potential as the company moves towards a planned IPO in 2022

🥇 Talking about prizes, congratulations are also in order for X Shore for receiving the German Design Award for Excellent Product Design in the category Aviation, Maritime and Railway. What a feat! 🛥️

🛒 Brink Commerce is on fire! They attended the largest retail event in the Nordics, D-Congress, and caused quite a stir. They have a new member of the board and acting CCO Mattias Ekman, former commercial lead at Klarna, and new CMO Petter Johansson, an authority in marketing and product management. Black Friday is around the corner and they are ready for it! 💸

🏘️ Pixery Media has remarkable news for the real estate industry. Their new collaboration with Lokalguiden means that now commercial properties will also be showcased through the latest tech, providing possible customers with an enhanced visual interactive experience 🏬

🧙 It’s time to go big! Gamifiera disclosed that their newest client is Gymgrossisten.  Still wonder why you should gamify your customer engagement? The CEO Wilhelm Sporrong explained it in this post

🎽 ICIW has a new branding concept. “Wear You” and it looks fierce, check it out

🦸 Nuttery Entertainment has signed a collaboration with Storytel to represent a number of Storytel Originals books for animation

🌌 Ocast explains how the pandemic kickstarted a generational shift in video consumption and travel marketing


🔔 Welcome to the family, Texelio! Our newest investment was announced a few weeks ago as part of the Wellstreet Ventures Fund I and is headed by founder Meysam Sadegh. Texelio provides its customers with an increased and refined financial news feed for more relevant and effective end-use that can be offered by marketplaces for equities and mutual funds, retail banks and global investment service platforms 👋

🔔 Wellstreet has an open competition for fintech companies! We are looking for companies that capitalize on open banking APIs, focusing on a B2B business model and excellent customer experience. Winners will receive investment from the Wellstreet Fintech Fund I and take part in the Fintech Loft program with AWS and the Launchpad program with Google for Startups. Our Fintech Board will review the applications on a rolling basis, so apply now! 📄✔️

In other news...

🌱 Congratulations to Esgaia for winning the prize Skapa Talang of the Stockholm Region by Stiftelsen SKAPA in memory of the inventor Alfred Nobel 🙌 Read the CEO Anton Ljung’s interview by NordSIP about their specialized digital engagement platform to help investors to track the portfolio’s ESG initiatives

We share a few investment lessons drawn from our alumni companies when deciding whom you want to build your dream company with. You can read it here. 📈

⬥ Congratulations to Breakit and Bling Startup on winning the Stora Journalistpriset in the category "Grip of the Year". This initiative is truly transformative and sheds light on the problem of inclusion in the industry. 🤯

⬥ Dealroom released a report with London & Partners about global climate tech investment trends since the Paris Agreement. It’s worth spending some time reading this! 💚

⬥ “Lead scoring & MQL Models are dead.” Emma Wallin argues in this article why a 10-year-old lead generation process may be hindering your growth path. 📑

Help our companies grow their fantastic teams and get in touch if you know anyone who could be a great fit for any of these roles. 💻

⬥ Brink Commerce is on the lookout for a Senior Developer

New month, many new positions at X Shore

⬥ DanAds also has many open positions, check them out here

New open post at Skillbreak: Content Marketer & Community Manager

That's all for now! We hope you enjoyed this edition, do reach out to us at with your thoughts and comments, we love it when you write to us!

The Wellstreet Team