Press Release: Fintech Company Deedster helps financial institutions to meet ESG goals – Secures MSEK 15 to accelerate growth

Stockholm, 2024-05-28 – Deedster, a leader in providing financial institutions with digital climate action tools, secured a SEK 15 million investment round led by Wellstreet. With this funding, the ESG fintech company is poised for market expansion.
May 28, 2024
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Press Release: Fintech Company Deedster helps financial institutions to meet ESG goals – Secures MSEK 15 to accelerate growth

The Stockholm-based startup Deedster has been a pioneer in creating user engagement for climate action and aims to elevate its impact with the recent capital injection. Deedster currently reaches millions of users in over 50 countries through its SaaS solution, which is integrated into the banks' own digital platforms. Deedster's cutting-edge platform offers personalized climate action solutions based on various data points, including transaction data, that empower users to measure, understand, and learn clear acts to mitigate their carbon footprint. 

In addition to meeting consumers' increasing demands for sustainability data and personalized guidance, Deedster’s product helps financial institutions in addressing the increasing regulatory pressure to combat climate change, including complying with CSRD legislation. 

The company was founded in 2016 by fintech veterans Niclas Persson, Anders Åkerlund and Monika Martinsson, and sustainable corporate sector expert Daniel Dellham. Deedster's platforms are widely used, with over 140 companies in more than 50 countries, including notable industry leaders like SEB, Radicant Bank, Contovista, Swiss Re, AXA and Zurich.

In preparation for its next growth phase, Deedster has secured a SEK 15 million seed investment round with Wellstreet as the lead investor. The company intends to use the funds to target larger financial institutions and neobanks across Europe, focusing on the Nordics, DACH, and UK markets. 

“Our focus now is growth and to further strengthen our platform.Wellstreet emerged as the perfect partner for us. We share the same core values, and Wellstreet’s hands-on approach and strong expertise in fintech make them a very attractive partner,” says Deedster’s CEO, Niclas Persson.

Wellstreet asserts that the new portfolio company is a perfect match for its Fintech Fund thesis. The venture capital firm also looks forward to contributing to Deester’s future beyond the capital injection.

“Deedster's technology is set to become a standard for bank customers within a few years. The team has developed an impressive product that crosses the fintech line by leveraging customer transaction data to visualise their environmental footprint. Banks hold a unique position to encourage more eco-friendly consumption, and those using Deedster's service have already shown exciting results.” says Wellstreet’s Partner and Fund Manager, Armando Coppola.


About Deedster:
Founded in 2016 and a pioneer in creating user engagement for climate action, Deedster is today at the forefront of providing digital tools and technological solutions to banks. Offering a digital platform equipped with carbon data and tools to measure, explain, and reduce emissions for individuals and corporations.


For further information, please contact:
Monika Martinsson, Co-founder at Deedster
+46 70 224 53 16